The Gambling Integrity Team

Malcolm Bruce: Founder

Malcolm was previously Director of Corporate Responsibility for Betfair. Prior to this he was Chief Executive of the UK’s Responsibility in Gambling Trust.  He also runs a consultancy in Organisational Ethics and Leadership that provides training and executive coaching.


Sarah Ramanauskas: Senior Partner, Audit and Research

Previously Group Head of Customer Intelligence at William Hill and prior to that, Head of Customer Insight at Betfair, Sarah is one of the UK's most experienced commercial researchers in the gambling sector. At Gambling Integrity she brings a deep understanding of gambler behaviour to the implementation of player protection best practice. 

Sarah provides player protection audit and assessment services for bodies including the World Lottery Association and the US National Council on Problem Gambling.


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David Norman:  Senior Partner, AML Risk and Financial Crime

David Norman is a world-renowned expert in AML, Integrity and Insider Threat. He was a Detective Chief Inspector in the Metropolitan Police Service. Over a 32-year career he was responsible for the Money Laundering Investigation and Financial Investigation Teams, operating nationally and internationally.

In 2006 David joined Betfair as Head of AML, Integrity and Insider Threat, responsible for their AML and anti-corruption strategy implementing systems and processes for a risk based approach to AML\CTF. He worked with regulators and sports governing bodies to keep the industry and sports clean from corruption.  For the merged Paddy Power Betfair, David was Head of Compliance Operations/MLRO.

David is fully conversant with international & European AML legislation/regulation and has an intimate understanding of how systems and controls should meet the relevant standards in jurisdictions where gambling is legal.  David is a founding member of the UK Gambling Anti-Money Laundering Group (GAMLG),the national lead for the industry for AML/CTF and has undoubtedly influenced AML regulation on gambling in many EU countries.



Gambling Integrity is the trading name for Delfi Partners Ltd. Registered in the UK Number 11428378. Registered at 20 Goodwood Way Chippenham, Wilts SN14 0SY

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